Nothing is straightforward about search engine optimization. There is no one golden rule or method when it comes to getting your website to rank high in search engine results.

 

When setting up site SEO, don’t forget about your site’s URL. Having a domain is better than a subdomain if you can set one up. Also, any URL longer than about 10 words risks being classified as spam. You want about 3 to 4 words in the domain and no more than 6 or 7 in the page name.

 

To ensure your page is highly ranked, you need to select the right keywords for optimization. Do this by ensuring the keywords you select are as closely related to the product or service you’re offering as possible, and also make sure you’re using terms that people actually search for frequently.

 

Although novice search engine optimizers believe that HTML must be complex and thorough, it’s actually the exact opposite. You should keep your layout as simple as possible. The easier it is for a search engine to index your pages, the higher you will rise in the rankings. Remember, the goal is to optimize your site, not to create a jumbled mess of code.

 

Take care when using your social media presence to boost your main site’s PageRank. The data you provide on your social media pages (e.g. Facebook and Twitter bios) should dovetail with the main keywords of your website. This establishes a relationship between the two that can help improve the positioning of both your social media presence and your main site.

 

One good way to get people to see your website first on a search engine is to use keywords. The keywords should be affiliated with your website or the product that you are selling. If you use too many keywords, you will be labeled as a spammer which will hurt your traffic.