Starting lead generation online is foreign to most business owners. Fliers, word of mouth, events, and other strategies have been implemented for decades. Fortunately, marketing online can be relatively simple and painless once you get the hang of it. Here are some tips on how to get started.

 

Do I have a strong enough online presence to market?

 

To answer this, first check a few boxes. Do I have a website? Have I built up my Google My Business presence? How are people finding me today? Once you’ve got general answers to each of these, you can press on to learn more about the rest.

 

SEO – Search engine optimization. Can’t go without it in today’s marketing world. SEO strategies build up a relationship between your business and its clients online, which then turns into stronger rankings. This is done through content creation, user engagement, relevant resources, backlinking, etc. Google crawls your site online for over 200 pieces of criteria to be met, which then determine how you will be ranked. If you stay on top of SEO over time, you will see much better results for your online business presence.

 

Google Ads – Google Ad campaigns are user friendly, but they also require extensive research. First, you need to know if it’s even worth it for your industry. Are people searching for my service? How competitive is the market for Google Ads? Remember: the price of costs per click is determined by what other people in the industry are willing to pay. So, in light of this, a competitive market can be extremely expensive. Consult your budget and what your average customer lifetime value is first.

 

Overall, beginning lead generation online on your own is difficult, which is why we’re here to help. Give us a call today to learn about how we can help your business get found more, expanding your online presence today.